We spearheaded a collaborative campaign with Smirnoff Vodka, crafting a multi-team partnership that harnessed localized copywriting to boost fan engagement. Our team designed custom Out-Of-Home (OOH) ads and photography enhancing the brand's presence. For game days and other activations, we created drink strategy platforms to bring to life the campaign and developed content for below-the-line (BTL) marketing, social media, and various digital platforms, ensuring visibility throughout the 2023 season in multiple fan interaction zones. Our efforts culminated in a national launch, teaming up with notable NFL teams including the San Francisco 49ers, Miami Dolphins, Los Angeles Chargers, and Arizona Cardinals, among others.