Baileys, the world-famous Irish cream liqueur brand, recently launched a new product line aimed at health-conscious consumers - Baileys Deliciously Light. To support the launch, Baileys required original and creative recipe development along with supporting photography assets.

We were approached by Baileys to provide recipe development and creative design services for their new product line, Baileys Deliciously Light. The project involved developing 13 original cocktail recipes and designing a deck to present the recipes in a visually appealing manner, which the brand team could use for sales and marketing purposes.

The end result was a visually stunning design deck and a range of original cocktail recipes that accurately reflected Baileys Deliciously Light's positioning as a healthy, yet indulgent, alternative to traditional cream liqueurs. The recipes and design deck helped to successfully launch the product and engage the target audience, providing the brand team with valuable resources for sales and marketing efforts.