Hawthorn collaborated with Bonefish Grill and Halter Ranch Vineyards to build a marketing campaign surrounding the creation of a unique white wine blend for BFG’s 20th anniversary. We traveled with the Bonefish team to Halter Ranch Vineyards to capture the blending process, and custom-designed content with the winemaker, creating video, photo, and copy for digital marketing, commercials, and built-in store assets. Hawthorn then partnered with the winery to utilize some of the assets for their digital content needs.