House of Gucci premiered in November 2022 featuring an all-star cast of Lady Gaga, Adam Driver, Jared Leto, Salma Hayek, Al Pacino, and Diageo’s very own product, Tanqueray. Diageo teamed up with the House of Gucci to pitch event activations at luxury properties. Hawthorn developed custom cocktail concepts with specialty glassware, a gold foil menu on pearlescent paper, as well as photography for social media.