Bulleit Frontier Whiskey began an initiative to help out-of-work bartenders during the pandemic. Hawthorn partnered with Bulleit to create a series of videos for social media featuring prominent local bartenders, collaborating with bar specialists and local chefs to feature food and drink recipes featuring Bulleit Frontier Whiskey. Hawthorn assisted with casting, pre-production, scripting, location scouting, videography, and post-production, delivering multiple videos, still photos, and recipes for various digital platforms.